91果冻

A New Dawn in Luxury Real Estate

17th Sep 2024 路 5 min. read

A new luxury paradigm is emerging in Marbella, where architecture meets bespoke design. This transformation is largely driven by recent collaborations between renowned luxury brands and premier real estate developers. Currently making their mark on the Marbella property market are brands such as, , , , and . But why do these iconic brands venture into real estate, and what makes Marbella their preferred canvas?

At the heart of these collaborations is the desire to create immersive brand experiences. Luxury brands, traditionally associated with haute couture, fine jewellery, and high-end automobiles, are extending their aesthetic into the world of real estate. By doing so, they are not only diversifying their portfolio but also offering their clientele a new dimension of brand engagement. These properties are designed to embody the brand's signature style and values, offering an unparalleled living experience that reflects the buyer's identity and aspirations.

Marbella, characterised by its scenic landscapes, select residential areas, and a climate offering more than 300 days of sunshine annually, provides an optimal setting for these luxury real estate ventures. Historically, Marbella has attracted a wealthy and distinguished demographic, positioning it as a prime location for luxury brands seeking to enhance their market position within the lifestyle sector.

Moreover, Marbella's real estate market has shown resilience and a consistent upward trajectory, supported by a robust demand for luxury properties. This economic stability offers a compelling proposition for luxury brands. They are not just investing in real estate; they are curating experiences, crafting spaces that resonate with their brand and fortify their brand image. Let us take you on a brief tour of these developments. 

EPIC Marbella is situated on the prestigious Golden Mile. This project, comprising 74 properties, merges Italian elegance with modern luxury. The design-rich duplex apartments and penthouses, embellished with FENDI CASA's interiors, are being completed in three stages. The first and the second stage has been sold out, with only a few units remaining in the third stage set for completion in summer 2024. The inclusion of premium amenities like a state-of-the-art spa, a well-equipped gym, and a social club enhances the luxury brand immersion, offering elite living in one of Marbellas best areas.

The Karl Lagerfeld Villas, also set in Marbella's revered Golden Mile, are a testament to sustainable luxury. The development incorporates urban forestry with 300-350 trees planted and 2 km of cycle paths to boost biodiversity and reduce CO2 emissions. The villas stand out with their innovative design and environmental consciousness. They reflect a perfect harmony of fashion-forward aesthetics and architectural ingenuity, offering residents a unique living experience that is both luxurious and sustainable.

Elie Saab Villas in Sierra Blanca offers an exclusive collection of five luxurious villas, each showcasing contemporary style and luxury within a private, gated community. Highlighting Elie Saab's exquisite craftsmanship, the villas feature designs from the Elie Saab Maison collection. Priced from around 8.3 million euros, these residences epitomise elegance and serenity in the prestigious Sierra Blanca area. The project's completion is targeted for the first villa at the end of 2024 and the final villa early 2026.

In the serene landscapes of Benahav铆s, Tierra Viva marries the ethos of Automobili Lamborghini with luxury living. This development offer residences that embody speed, style, and sophistication. The project will feature homes that resonate with Lamborghini's design philosophy, incorporating sleek, futuristic elements and state-of-the-art technology. Tierra Viva is a symbol of innovative living, catering to those who admire the fusion of luxury automotive design and high-end real estate. The development is set for completion June 2027.

Design Hills Marbella, the first European residential project by Dolce & Gabbana, is a groundbreaking venture in Marbella's luxury real estate market. Spanning nearly 90,000m2 on the Golden Mile, this project will house 92 lavish apartments. Each residence, ranging from 280 to 900m2 and featuring up to five bedrooms, will be furnished with Dolce & Gabbana Casa interiors. The development includes a plethora of amenities: high-performance sports facilities, meditation areas, golf simulators, and a SPA with a wellness center. It also features a private club with a cinema room, bar, wine, and cigar cellar. The area is inspired by and will include a 5-star GL Hotel and a commercial boulevard featuring international luxury brands and high end restaurants.

As Marbella continues to attract global attention and investment, it sets a new benchmark for luxury living, where architecture, design, and brand prestige converge to offer unrivalled living experiences. This new dawn in Marbella's luxury real estate is not just about the physical properties themselves but about creating a lifestyle that embodies the essence of luxury, sustainability, and innovation. This is just the beginning of Marbella's journey into a new era of luxury real estate. Further down the coast, the addition of a project by Missoni adds another layer to this evolving narrative. With these developments paving the way, the future of Marbella's real estate market is promising, as it becomes ever more exclusive and architecturally diverse.

Please contact us for any additional information on these developments!

[email protected]